CEO of Storm International, Darren Keane, explained the specifics of entering the EU market when SL Casino was launched in Riga.
The company has worked for more than 25 years in the CIS. The first Shangri La casino started its work in Moscow in 1992. It was managed, like all modern network units, by the company of Michael Boettcher, Storm International. Also, the brand manages a number of other gambling establishments in the Russian capital. All of them were popular with the guests thanks to hospitality, fair play and strict rules.
After the changes in Russian laws, Shangri La network ceased to function in Russia, changing the location. In 2009 the first casino of the brand was opened in Minsk, Belarus. Storm International has also successfully working casinos in Armenia and Georgia.
Until 2016, Storm International managed several gambling houses in Mexico. They were sold, as the change in the country's market led to a drastic change in working conditions. At the same time, the company decided to expand the territory of its interests in another direction. The most interesting direction was the EU.
So, in 2017 it was decided to open the first European casino by Shangri La. The Baltic market showed the most favorable conditions for entry. Although, there are many respected operators in Latvia, but the competition in the VIP niche is not very tense. It was decided to open a VIP casino on the basis of an exclusive hotel complex.
As a result, by the end of 2017, SL Casino was opened in Riga. The unit occupied two floors in Kempinski in the very heart of the Latvian capital close to the main sights. The casino has a separate entrance for the convenience of guests. In the halls, there is a full range of casino games presented. The company regularly holds lotteries and weekend parties.
The unit offers all of the most popular games:
The company enters the new market, having won an Eastern Europe audience and having secured a reputation of a brand for VIP guests. Like other units of the company, the casino in Riga is elegantly decorated using luxurious furniture, art objects and original decor elements.
Following good brand tradition, there is X.O. VIP clib in casino. It is specially designed for “SL Casino ” guests who prefers a private game and high stakes. It is an place of comfort for those who is used to get only the best. Due to the guaranteed confidentiality, well thought out club system and best service, X.O. has well established gambling house reputation in Europe.
SL Casino location is one of the most prosperous in the Latvian capital. It is twenty minutes’ drive to the Riga international airport. There are key tourists’ attractions within the walking distance.
Alex Kravets and his British design studio with long term experience of decorating the most expensive and popular hotels in Europe was invited to design the building. Pastel colors, marble floors, lixurious wooden furniture and French artworks complete the image of a elegant casino.